I used to love going to museums when I was younger — I still enjoy it today. This project was a total dream for me as I got to write copy for the entire experience utilizing SEO and GEO practices in order to help develop a smoother user experience. I also was involved in A/B testing and QA testing for Gemini capabilities, prompts, and emails. Seeing museum engagement increase and incorporating innovative AI technology into the experience was something my eight year old self could never have imagined.

Award: Webby Award for Best Immersive Technology Innovation (2026)

Group Creative Director: Cody Daniels
Creative Directors: Will Riggs, Emily Romano, Cat Castor
Associate Creative Director: Kendall Madden, Brooks Riggens
UX Director: Christine Ellsworth
UX Designer: Jenny Lee
Senior Art Director: Nate Zuar
Copywriters: Jessie Trespeses, Jennifer (Jemi) Oh